King Features is continuing to grow the international Popeye and Olive Oyl fashion licensing programme.

The classic cartoon duo are now in Germany, Austria and Switzerland on a range of clothing following a deal with Bravado Merchandise.

The company has launched a range of men’s and women’s t-shirts in trendy fashion chain s.Oliver.

Bravado has combined classic designs and a vintage touch with up to the minute style for the range. Products are available in the several hundred s.Oliver stores throughout the territory.

Bravado joins an impressive line-up of apparel partners for Popeye and Olive Oyl including H&M, Junk Food, Dolce & Gabbana and Original Marines.

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