Lifestyle brand secures dedicated space in-store and online with retailer.
A wide range of So So Happy products are due to be showcased at Toys R Us stores across the US, after Art Impressions struck a deal with the retailer.
From June, dedicated areas in-store will feature the likes of tees from Jem Sportswear; totebags, back packs, lunch bags and suitcases from Accessory Innovations; hair accessories and jewellery from High Intencity; socks and slippers from Planet Sox; stationery from Rock Paper Pencils; and a selection of plush toys.
In addition, Toys R Us will also offer an exclusive selection of cosmetics and nail polish sets from Accessory Zone.
"We are thrilled to once again be working with the Toys R Us team," said Cindy Bailey, CEO of Art Impressions. "Our So So Happy fan base is always eager to get their hands on new products, and the positive messaging of the brand is sure to resonate with kids as they shop for the back to school season."