Firm to produce range of cards, wrap and calendars for V&S pre-school brand.
Danilo Promotions is to roll out an initial wave of Everything's Rosie product this summer, having struck a deal with V&S Entertainment in the stationery sector.
The firm will launch products including greeting cards, sound cards, calendars, gift wrap, gift bags, personalised greeting cards and print on demand. A full range will release nationwide from Q1 2013.
"We are excited to join the growing list of Everything's Rosie licensees, and to be working on such a fun and visually vibrant show that already enjoys a huge TV audience," said Trevor Jones, licensing director at Danilo.
Julie Quirke, director of licensing at V&S, added: "The Rosie brand is attracting an outstanding list of licensees and to be signing with market leaders Danilo in such an important category for pre-school, is testament to Rosie's soaring popularity."