Agent to launch classic map brand into the consumer products arena.
Geographers' A-Z Map Company has appointed Rocket Licensing to move its classic guides into the consumer products space.
Rocket has earmarked a number of categories including adult gifting such as flasks, wallets, playing cards and mugs; plus greetings and wrap, notepads, posters and other stationery; cushions, aprons and general homeware; bags and accessories; games and puzzles; travel accessories; and apps.
A style guide is currently in development and discussions are underway with potential licensees.
The first A-Z products are likely to appear at retail on time for Christmas.
"The decision to bring A-Z to market was not difficult; it has long been a design classic, as well as a trusted source of reference," said Steve Berger, joint MD at Geographers' A-Z Map Company. "However, finding a partner with the experience and ideas to make the most of A-Z was a key requirement. We are delighted to be working with Rocket, who we know will fulfil the potential of this great British brand."