Reebok teams with Marvel for new super heroes line

Reebok teams with Marvel for new super heroes line

Sneaker capsule collection to roll out in the US featuring key characters.

Reebok Classics and Marvel Entertainment have teamed up to launch a special trainer collection featuring key super heroes.

The range will include both classic and new Reebok silhouettes, with each shoe featuring Marvel super heroes and villains.

For example, Captain America will feature on the Reebok Ventilator; Red Skull stars on the Pump Omni HLS; Venom is emblazoned on the Night Storm HLS; Spider-man is on the Insta Pump Fury (pictured); Chamber is on the Blast; and Deadpool features on the Pump Omni Lite.

For ladies, Black Widow and the White Queen are both featured on versions of the Freestyle Hi.

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Tags: marvel, reebok

More co-branding in 2013

posted by Gary Owen Jan 02, 2013 at 11:30 am
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I'm sure we'll see much more co-branding in the future as manufacturers search for unique ways to intoduction their classic brands to new audiences.

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