Find out what European agent CPLG has planned for the King of Rock n Roll.
Elvis may have been dead for almost 31 years, but his image and his likeness continue to be as well known now as they were over three decades ago. Like his contemporaries The Beatles, The Rolling Stones and Marilyn Monroe, Elvis has the almost unique ability to appeal internationally and across generations.
First up for CPLG boss Vickie O'Malley was to develop a mini-style guide in preparation for the 40th anniversary of the broadcast of the 1968 special: “The imagery from the ’68 special is just fantastic and the guide we’ve developed uses the iconic Elvis backdrop as its focus and very strong iconic image for licensees to design consistent anniversary ranges and packaging around," she told Licensing.biz.
To read the full brand profile on Elvis, click here.