Global TV channel for babies and toddlers debuts on Hong Kong Cable today.
BabyFirst TV has forged a partnership with Hong Kong Cable, one of the largest pay television operators and content providers in the territory.
BabyFirst, which is aimed at babies, toddlers and their parents, will be carried on Hong Kong Cable's Channel 138 and will be included as part of its Happy Kids Pack.
Glenn Kopelson, executive VP of distribution at BabyFirst, said: "Recognised by operators worldwide as a most comprehensive and parent friendly commercial-free child development channel, BabyFirst is on the fast track to rapid global expansion, having launched in such important international markets as Europe, Latin America an Asia."
Benjamin Tong, executive director at Hong Kong Cable, added: "BabyFirst provides our subscribers the highest quality in child development and education content. We are proud to offer a unique channel like BabyFirst and look forward to a long and successful association with this outstanding programming service."