Deal excludes the UK and Japan; First lines to arrive in autumn 2013.
As master toy licensee for Mike the Knight, Fisher-Price will make and market aline-up of role play, play-sets, plush, figures and pre-school toys.
The first items will launch in the US and Canada in autumn 2013. Fisher-Price and HIT plan to debut the Mike the Knight line at retailers in the rest of the world, excluding the UK and Japan, in 2014.
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