Warner Bros Consumer Products EMEA has appointed Shooting Stars as its licensing representative in the Middle East.

The firm will be responsible for licensing WBCP's vast portfolio of classic brands, films and new theatrical releases in connection with merchandise in Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Oman, Lebanon, Jordan, Bahrain, Yemen and Iraq.

It will be working with brands including Looney Tunes, Batman, Superman, The Hobbit and Scooby-Doo to name just a few.

"WBCP has had a successful licensing business in the Middle East for many years; however, we feel that the only way to fully exploit the vast opportunities that the region presents is to have a local representative in place," said Francois Simonetta, director of agents and developing markets, WBCP EMEA. "We're very excited to work with Shooting Stars to grow our licensing business in the region."

Roy Chacra, MD of Shooting Stars, added: "The studio's diverse portfolio coupled with our experience of developing brands across all categories presents exciting new opportunities for our partners at a time when licensing is really starting to emerge as a hot commercial trend in the Middle East."

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