Online platform’s co-founder says it will have a “strong impact” on UK retail in the coming years.
BinWeevils.com believes it will see strong growth at UK retail and has outlined its five-year plan to Licensing.biz sister site ToyNews.
The firm's focus is on making sure that there is continuous development and reinvestment in the core digital Bin Weevils kids’ platform.
“By the end of 2012 we are confident that BinWeevils.com will have made a strong impact at UK retail to build for an even stronger 2013 and beyond,” said Amelia Johnson, co-founder and commercial director of BinWeevils.com, which has 2.2 million active players per month.
“In five years’ time, we see Bin Weevils being properly established in the home territory of the UK, fully expanded into other English speaking territories and also up and running in Europe.”
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