Lou Ellerton from The Value Engineers states why consumers are so enthralled with retrotainment.
Read something about the Care Bears recently? How about ThunderCats or My Little Pony?
All three share common factors: they found their way into kids’ hearts, were at their peak in the '80s and '90s, and they're now being re-born.
So what’s behind this sudden drive to exhume the successful kids’ properties of yesteryear in today’s ‘retrotainment’?
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