Licensing.biz's sister site Mobile Entertainment has appointed Mike Shaw.
The appointment reflects the confidence of the ME brand and its central position in the dynamic mobile content community.
Mike will work alongside executive editor Tim Green, sales manager Katy Phillips and staff writer Zen Terrelonge on the daily site, plus conferences and networking events.
As editor, he will help to shape the future direction of ME as it explores the increasing engagement of brands with mobile content.
Mike brings with him an invaluable perspective on global entertainment trends as a regular contributor to the national press, and solid journalistic instincts gleaned from tenures at Treasury Today and other B2B titles.
Stuart Dinsey, MD of ME parent Intent Media, said: "It's fantastic to welcome Mike to the team. ME has established itself as a hugely respected voice in one of the world's most dynamic industries.
"Mobile content is growing so fast and changing so rapidly. Mike's deep knowledge of the wider entertainment space will bring invaluable new perspective as ME marches on."
ME was early into the mobile content news space, launching in 2005 as a magazine dedicated to pioneering products such as Java games, full track music, ringbacks and ringtones.
Over the years the brand expanded as an online-only destination to track the explosive growth of the market, providing daily news and analysis of apps, social media, advertising and more.
We've also created a number of essential ME-branded events. These include the ME Awards, Meet-Up networking evenings, Monetising Mobile conferences and Top 50 Mobile Innovators project.
Mike can be contacted at email@example.com.