US giant to exhibit on showfloor for the first time at Olympia in October.
Hot on the heels of Warner Bros Consumer Products confirming its return to Brand Licensing Europe, Dreamworks Animation will be exhibiting on the showfloor for the first time in October.
The US giant has previously been represented by its agents at the industry showcase.
"We are delighted to be exhibiting at Brand Licensing Europe and are excited to extend our reach throughout the international marketplace," said Sheila Clarke, Dreamworks Animation's head of international consumer products. "Our current film slate, led by 2013's Turbo, lends itself to merchandising opportunities across all categories.
"Our films and characters resonate with a worldwide audience and the goal is to extend that experience beyond the movie theatre and into the home."
Brand Licensing Europe runs from October 16th to 18th at London's Olympia.
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