Start Licensing will represent the new game show Are You Smarter Than a Ten Year Old? and the popular science programme, Brainiac.

The new game show has experienced success in the US and has already received expressions of interest from licensees.

Meanwhile, Brainiac products are in development are expected to hit shelves intime for Christmas.

Start Licensing's Ian Downs said: "Both Brainiac and Are You Smarter Than a Ten Year Old? provide licensees and retailers with strong licensing opportunities. both concepts are proven and are distinctive brands".

"Sky One are fully behind this move into licensing and we hope to be able to offer partners promotional support through Sky's media platforms," Downs said.

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