Trio of new appointments join firm to work across key categories.
Fluid World is continuing to expand its team - welcoming three more new executives into the fold.
First up, Gabrielle Sims joins from TLC as senior brand manager. She will oversee the licensing programme across the portfolio - which includes Mr Men & Little Miss, Hello Kitty, Sanrio Characters and Chupa Chups - in addtion to generating new business opportunities.
Paul Mercer has been appointed as brand manager and will work in the toy, food and publishing categories. He comes from a licensing background and has enjoyed spells at Ben Sherman and IBML.
Finally, Anthony Hamer-Hodges has become senior commercial manager and has been charged with overseeing special projects and contract negotiation.
He has a background in international licensing in music and as an artist manager and director at Morethan4 Music.
The new appointments follow the arrival of several other new faces earlier this year.
"We are delighted to be growing the team," said Libby Grant, director at Fluid World. "With a diverse range of experience, we are sure they will each bring something fresh and new to the ever evolving Fluid World."
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