Execs from BBC, Hoho, Warner Bros and LOCOG will all sit on the judging panel in October.
Heading into its third year at October's show, the judging panel for Brand Licensing Europe's License This competition has been named.
Richard Hollis, licensing sales director consumer products, BBC Worldwide, will chair this year's panel. He will be joined by Helen Howells, joint MD, Hoho Entertainment; Jay Young, VP creative EMEA, Warner Bros Consumer Products EMEA; and Warren Traeger, licensing manager, LOCOG.
The Dragons' Den style challenge offers those with brand new creative concepts the opportunity to break into the licensing business. It is open to any new property that has its roots in publishing, art and design, TV or digital media, and that has no merchandising deals already in place or pending.
The judges will select a shortlist of four entries which will be pitched to the panel in front of a live audience at the show on October 18th.
The winner will receive a fully furnished stand at Brand Licensing Europe 2013, worth £4,500.
"It is a great pleasure to chair this competition and to be joined by such a strong panel of industry experts," said BBC Worldwide's Hollis. "Since its launch, License This has made a significant impact on its finalists, all of whom have already gone on to develop their brands, many with great licensing deals now signed.
"It's a fantastic launch platform, and a useful vehicle for creators to receive advice from experts in the industry. The panel and I look forward to reviewing new concepts and finding a great new brand."
Those interested in taking part in License This can submit their property by completing the entry form on the official Brand Licensing Europe website.
The show runs from October 16th to 18th at London's Olympia.
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