Major prize promotions are taking place with Argos and The Entertainer.
Argos is teaming up with Nickelodeon & Viacom Consumer Products in the UK for its largest ever children's promotion.
Everyone's a Winner sees shoppers who purchase a Nickelodeon licensed product receive a code number. After entering the code at argos.co.uk, participants' prizes are revealed - ranging from downloadable Nickelodeon activities and Nickelodeon Land admission wristbands, to the top prize of one of three Norwegian Epic seven-night Mediterranean cruises.
Over 400,000 prize cards have been printed for the promotion, which runs until January 20th 2013.
Meanwhile, The Entertainer has partnered with NVCP on an in-store treasure hunt called A Spongebob Summer.
Running for six weeks from July 21st, customers are invited to find a number of coloured jellyfish and mark each location on a competition entry form.
The promotion offers weekly prizes, plus an overall prize of a VIP trip to the Sea Life Centre in Brighton.
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