
Soft toys based on London football clubs Arsenal, Spurs and Chelsea on the way.
Pillow Pets producer Mookie has acquired the rights to make soft toys based on top London football clubs.
Arsenal, Tottenham and Chelsea soft toys will boot their way to retail this September, to tie-in with the start of the new Premier League season.
The products include Arsenal's Gunnersaurus Rex, Spurs' Chirpy Cockerel and Chelsea's Stamford the Lion.
Read the full story and view an image gallery on ToyNews.
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