BRAND PROFILE: Thumb Wrestling Federation

BRAND PROFILE: Thumb Wrestling Federation

The playground phenomenon is big news this year. Dave Roberts finds out more.

Some phenomena, you can sort of see coming. They’re blown in by prevailing cultural winds. They say something about the zeitgeist.

Others arrive, fully-formed, unexpected, out of nowhere and the only correct response is: what the…? Which brings us (in a good way) to the Thumb Wrestling Federation.

Now, it’s true that thumb wrestling as a ‘sport’ has been around forever. But, in 2006, things got serious. This was the year that saw the introduction of the Thumb Wrestling Federation, a TV show that aired on Nicktoons in the US. It was an instant hit and gained a wider audience when it moved to Kids’ WB last autumn.

Click here to read the full profile.

Advertisement

Leave a Comment