Trade body to highlight the importance of licensing for the publishing business.
LIMA UK MD Kelvyn Gardner is to moderate a session on licensing and publishing at the Frankfurt Book Fair on October 12th.
The three-hour academy session will see experts from both sectors explain how to build books into successful brands and vice versa. It will cover the type of topics and characters that are suited to a licensing programme, how to find the right business partner, what to bear in mind when drawing up a contract and what licensing agencies can offer.
Experts at the session will include Olivier d'Agay, director of the Saint Exupéry - d'Agay Estate (which looks after rights for The Little Prince), Dr Ursula Feindor-Schmidt, lawyer for copyright and media law, and Paul Chen, general manager at Rovio Entertainment China.
"The opportunities for publishers to increase income via licensing their characters to non-book manufacturers are huge and conversely the publishing industry represents a goldmine to licensees," said Gardner. "Our latest research shows that publishing is the fifth largest sector of licensing.
"We've seen some stand out international successes in the publishing field, whether it's the licensing programme for Fifty Shades of Grey or children's content such as Harry Potter, The Gruffalo or The Very Hungry Caterpillar."
The Frankfurt Book Fair runs from October 10th to 14th, 2012.
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