
The most read stories from the week ending August 17th.
1) Amy Childs launches branded perfume
http://www.licensing.biz/news/9636/Amy-Childs-launches-branded-perfume
2) Second month of record traffic for Club Penguin
http://www.licensing.biz/news/9582/Second-month-of-record-traffic-for-Club-Penguin
3) First Fifty Shades of Grey licensees signed in US
http://www.licensing.biz/news/9614/First-Fifty-Shades-of-Grey-licensees-signed-in-US
4) Victoria Pendleton branded bike sales soar at Halfords
http://www.licensing.biz/news/9626/Victoria-Pendleton-branded-bike-sales-soar-at-Halfords
5) Jo Edwards joins Random House as new division is revealed
http://www.licensing.biz/news/9601/Jo-Edwards-joins-Random-House-as-new-division-is-revealed
6) Character World secures key Nickelodeon deal
http://www.licensing.biz/news/9610/Character-World-secures-key-Nickelodeon-deal
7) Bin Weevils named No.1 kids' virtual world
http://www.toynews-online.biz/news/36892/Bin-Weevils-named-No1-kids-virtual-world
8) VIDEO: New Lego Lord of the Rings trailer
http://www.licensing.biz/news/9620/VIDEO-New-Lego-Lord-of-the-Rings-trailer
9) Apprentice scheme launched by Character World
http://www.licensing.biz/news/9627/Apprentice-scheme-launched-by-Character-World
10) CITV picks up Manga TV show based on Nintendo football game
http://www.licensing.biz/news/9630/CITV-picks-up-Manga-TV-show-based-on-Nintendo-football-game