Little Bird collection includes clothes, nursery bedding, gifts and accessories.
The first children's fashion collection from Jools Oliver has hit the shelves of Mothercare stores.
The Little Bird collection includes newborn and children's clothes, nursery bedding, accessories and gifts. It is exclusive to Mothercare and is available nationwide.
"I have such a passion for the design of children's clothes, so to have this opportunity to work with Mothercare is just amazing," said Oliver, who has four children with Jamie Oliver. "My clothes combine both quirky and classic style inspired by my childhood memories.
"The entire collection has been lovingly put together and accessibly priced for parents. I cannot wait to see the reaction to it."
Simon Calver, Mothercare chief executive, added: "We are delighted to have Jools on board and add the Little Bird collection to our stores. The new product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.