News
FEATURE: Trumps Tower
Samantha Loveday Apr 7 2008, 1:48pm
How The Simpsons and Winning Moves transformed the Top Trumps brand.
After being something of a powerhouse brand in the 70s and 80s, Winning Moves acquired the Top Trumps franchise eight years ago, but it was getting The Simpsons licence that was the boost the firm needed to push it back into the spotlight.
Here, Licensing.biz speaks to Carl Cliss, marketing director at Winning Moves, and then Carl Lumbard, senior VP and MD of Fox Licensing & Merchandising, to find out more.
Click here to read the full feature.
