New partnership will mean firm's images seen on 17,000 posters across the country.
Enters into an exclusive licensing relationship with DreamWorks.
First licensees include H Grossman and Maad Toys after deals brokered by Fluid World.
Jazwares on board as master toy; USAopoly and Mattel also lining up product for classic brand.
New-look as characters are redesigned; licensees targeted outside the toy aisles.