Product inspired by special Royal Wedding animation; key retailers also creating themed in-store areas.
Licensees for US and international markets announced.
New e-commerce revenue stream for licensing sector due to launch from December.
Tesco, Toys R Us, GAME, Amazon and Smyths kick off pre-orders for official Mind Candy title.
Major prize promotions are taking place with Argos and The Entertainer.
15 stores to open throughout the continent; further expansion planned into 2013.