Event welcomes visitors from 28 countries including Russia, Slovakia, US, Croatia, UK and Italy.
Firm has big plans for the territory over the next three years.
Barcode Kitties spin-off property from Japan's Seikodo launches.
Firm is very focused on growing its roster of third party brands.
We bring you a guide to what's on show and talk to Advanstar to find out this year's plans
MTV Networks, Planet Retail, Kidz, Egmont and LIMA among line-up for Budapest event.
ELC joins exhibitor list for Advanstar's March show.
Inaugural Advanstar show sees almost 300 visitors from 26 countries.
With BLCEE entering its second day, we turn the spotlight onto ELC to find out more about its growth plans.
Firm looking to boost existing success by sealing further deals.
Brand brings its vision on how to build a healthier future for kids to the region.
3D animated series launches a raft of new products including books, toys and games.
Range of licensed categories being sought for 'unique' animation series.
New characters to be showcased alongside Hello Kitty, My Melody, Kuromi and Little Twin Stars.
Firm expecting "considerable interest" from prospective partners across key categories.
Withit, Bad Cat and Plain Lazy among others all being showcased.
Rebecca Bonbon and Merlin part of company's line-up in Budapest this week.
We talk to Advanstar event director Jessica Blue about the region's new trade show.