News

Paws Inc reaches deal for two-month promotion across key locations.

Egmont, Publications International, Grosvenor and Finsbury Foods join programme.

Character Licensing and Marketing on board to represent property.

Nine million Mudpuddle Farm books to be given out over next four weeks after HarperCollins deal.

UK confectionery firm teams with car giant for retro-influenced sales campaign.

Gaffer's Biscuits to launch this month, initially through Nisa stores.

Firm to represent the brand in a wide range of territories.

Bazooka Candy Brands to launch new sweets based on property in January.

Club to offer unique selection of rock and roll themed wines.

Licensing portfolio to now include Colman?s Mustard, PG Tips, Hellmann?s, Knorr and Bertolli Sauces.

Entertainment One secures deal for shaped ice cream lollies.

Band joins The Police, Rolling Stones and Woodstock in Wines That Rock collection.

Agreements for gingerbread biscuits and potato snacks also secured.

Shaun the Sheep to play key role in new MyFarm campaign.

Golden Goose strikes first licensing deal for brand for Tea Folk Scones.

Promotion running in the US and Canada for three weeks.

Pizza brand launches limited edition for the second year running to tie in with talent show.

Rock legends lend name to range of four wines after deal with New South Wales winery.

Character to front drive for Irish dairy brand Kerrygold.

Global programme to run until November, including TV ads, in-restaurant signage and social media updates.

Happy Meals and Mighty Kids Meals appearing in North America this summer.

The partnership will put the boys brand on three million cereal boxes in Spain and Portugal.

Duo teaming with food manufacturer Bakkavor, according to The Grocer.

Confectionery specialist ranks as one of FCP's most successful all time licensees in the UK.

Golden Goose signs three-year deal to extend brand into food and non food categories.