2Dream teams with Lavish

Samantha Loveday

By Samantha Loveday

January 14th 2010 at 10:14AM
2Dream teams with Lavish

New agency deal inked for social expression brand, The Pet Poets Club.

Licensing agency 2Dream has been signed up to represent Lavish Rights' social expression brand The Pet Poets Club.

The deal encompasses France, Switzerland, Benelux, Spain, Poland, Czechoslovakia and Russia.

"We are delighted to represent The Pet Poets Club, a brand which combines humour, colour and originality, and to have the opportunity to introduce it to the European market," said Armelle Madelin, president of 2Dream. "We have already identified a number of distinct opportunities for specific product categories, which will allow us to develop a broad and high quality merchandising programme."

In addition, the first European deal has been signed with Beniamin in Poland, which will be producing a back to school stationery line.

Elsewhere, CLA Licensing will be representing the brand in Italy.

Lavish Rights is now seeking partners in Germany and Northern Europe, Central and South America and South East Asia.