4Kids' photography franchises bolstered

Samantha Loveday

By Samantha Loveday

June 17th 2009 at 10:06AM
4Kids' photography franchises bolstered

New licensing deals secured for The Dog, The Cat and The Pig.

The photography brands from Artlist Collection - The Dog, The Cat and The Pig - are growing their presence across Europe after 4Kids secured a number of new licensing deals.

In the UK and Ireland, Decortex has been signed to produce The Dog-branded pet products including leashes, collars, dog bedding, mats, clothing and bowls. The range is expected to launch in October and is the first time that a pet deal has been signed in the UK for the brand.

Another UK first is an apparel deal for The Dog, The Cat and The Pig with Fashion UK for branded t-shirts.

Meanwhile, in France, Embassy has been signed for The Pig-branded children's nightwear, underwear and swimwear, as well as t-shirts for girls and adults. Hachette is also on board for The Dog gift books.

In Poland, Lithuania, Czech Republic and Latvia, Pentra SP will roll out a line of stationery and back to school products featuring The Pig and The Cat.

Moving on to Italy, and Lavatelli Trasformazioni Plastiche will produce wall stickers and storage boxes featuring The Dog and The Cat. Additionally, Dedit is lined up for The Cat and The Pig stationery and gifts, while Sadoch will have gift wrap and bags for The Dog.

In GAS, The Dog has secured a deal with SweetSpa for chocolate surprise eggs and Korsch Verlag has added The Cat and The Pig calendars to its portfolio. Also, a multi-territory deal with Carlton Publishing wil see gift books featuring The Pig roll out across the US, the UK, France, Italy, Greece and the Nordics.

"The Dog, The Cat and The Pig are all part of an incredibly strong franchise appealing to a wide demographic across a variety of sectors and markets," said Sandra Vauthier-Cellier, MD of 4Kids. "All three brands are attracting increasing interest from licensees and promotional partners as more people look to acquire evergreen brands with a successful track record."