The firm has been named global licensing agent for the video game from Eidos Interactive.
The deal covers all territories except Japan and Korea for merchandise based on the Mini Ninjas action adventure video game, which was released this month on multiple platforms.
4Kids will look to expand the brand’s presence in the marketplace through a targeted licensing program spanning multiple product categories.
Developed by Io Interactive, Mini Ninjas is the latest franchise from the creators of the Hitman series. The game follows Hiro, a young Ninja and unlikely hero, as he is called upon to save the world after Evil Samurai Warlord hatches a plan to take over the world.
“Mini Ninjas has a wonderfully distinctive look and compelling characters, and the brand appeals to a broad demographic range – all key attributes for a healthy licensing program across multiple categories,” said Carlin West, executive vice president for acquisitions and development for 4Kids Entertainment.
The Mini Ninjas video game is co-published in North America by Eidos Interactive and Warner Bros. Interactive Entertainment and published by Eidos in all other territories and was released in September on WiiTM, Nintendo DSTM, PLAYSTATION 3 Computer Entertainment System, Xbox 360 video game and entertainment system from Microsoft and Games for Windows.
Mini Ninjas is a non-violent action adventure game rated Everyone 10+ with Cartoon Violence and Crude Humour in North America and PEGI 7+ in PAL territories.