Firm set to launch a variety of official merchandise products for the brand.
The range of official Crufts merchandise includes gifts, clothing for men, women and children, accessories for dogs and limited edition products to celebrate dfs Crufts’ 120th anniversary, which takes place in 2011.
The new G Group line will be on sale at dfs Crufts and other dog shows and via mail order and catalogue, and is currently available online at www.cruftsmerchandise.com.
Sandra Vauthier-Cellier, managing director of 4sight licensing solutions and 4Kids Entertainment International, said: "We are delighted to be working with G Group. The Crufts online shop creates a new window for the brand adding value and visibility.
“The brand is well known and respected by dog owners in the UK and across the world, and these consumers spend a lot of money on their pets. This makes the brand hot property in the licensing market and this is reflected in a strong programme that we are continuing to develop.”