Division of 4Kids reveals ambitious plans for future growth.
4sight Licensing Solutions was established in 2006 as a subsidiary of 4Kids Entertainment. Its remit was to specialise in the marketing and licensing of design and fashion led brands, geared mainly towards adults, tweens and teens, leaving 4Kids to concentrate on properties more specifically aimed at children.
The plan is working well so far, and has meant that more attention can be given to the Artlist Collection of brands – The Dog, The Cat, The Pig, The Hamster, The Duck and The Rabbit – as well as welcoming into the fold the likes of The Kennel Club and Crufts, plus art and fashion brands Chicaloca, Hokusai Collection and Pachanga by Belén Mena.
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