Aardman rewards retail with Wallace and Gromit deals

Samantha Loveday

By Samantha Loveday

August 24th 2009 at 9:13AM
Aardman rewards retail with Wallace and Gromit deals

Exclusive packages available from licensees as brand approaches its 20th birthday this November.

AARDMAN is planning to celebrate the 20th anniversary of Wallace & Gromit with an exclusive retail package.

Numerous licensees have joined forces to provide independent and mini-multiple gift stores with a range of incentives for orders placed in September, ahead of the milestone birthday in November.

The retail discounts from Rainbow Designs (plush and gift), Wow Stuff (Cracking Contraptions range), Esdevium (Fleeced board game), ECP (home and kitchenwares) and Robert Harrop (limited edition figurines) will be supported by Aardman with exclusive POS packs.

Wider activity surrounding the anniversary will include a preview and Q&A event with Nick Park at the London Film Festival in October.

Fans will also have the opportunity to watch the films, which have been specially re-mastered, at selected cinemas and a DVD box set featuring all four short films for the first time will be released by 2Entertain.

A graphic novel of A Grand Day Out and The Art of Wallace & Gromit sketch book, both from Egmont, will also be available from September.

“The 20th anniversary of Wallace & Gromit is a wonderful opportunity to celebrate what has been a landmark story in the licensing industry,” said Sean Clarke, head of Aardman Rights. “Naturally we want to include our licensees and retail partners in the activity surrounding it.

“We have some groundbreaking new gift product and by supporting independent retailers with exclusive POS packages and incentives in orders, we are offering a unique opportunity to be a part of our celebrations.”