Shaun the Sheep to play key role in new MyFarm campaign.
Aardman Animations is hoping to encourage children and families to learn more about farming and food, having teamed up with the National Trust for its new MyFarm project.
MyFarm aims to educate and engage the public in all aspects of farming. Every month, the online community helps make real decisions which are then carried out on the farm, with real consequences.
Shaun the Sheep has been brought on board to help expand the audience to include more families and young children.
The character will be featured in a dedicated Shaun the Sheep day at the project's Wimpole Home Farm in Cambridgeshire on October 26th. Visitors will be able to meet the character and pose for photos, and take home a number of MyFarm and Shaun related puzzles and worksheets.
The National Trust has created a dedicated page on its website, which will be regularly updated with new content, including activities and discussions aimed at a family audience.
"We're really looking forward to welcoming Shaun to MyFarm," said Andrew Cock-Starkey, project manager of MyFarm. "His broad family appeal and the content we can provide, thanks to working with Aardman, will appeal to both pre-school and school age children."
Sean Clarke, head of Aardman Rights, added: "Shaun the Sheep fits perfectly with the MyFarm project, the brand has broad family appeal and the cheeky irreverent humour will help educate in a fun way the benefits of outdoors experiences and farming."