Adness sticks with Panini

Samantha Loveday

By Samantha Loveday

September 25th 2009 at 10:00AM
Adness sticks with Panini

Pan-regional Latin American deal signed for Kamen Rider Dragon Knight.

Adness Entertainment has struck a deal with Panini to manufacture and distribute stickers, an album collection and trading cards for Kamen Rider Dragon Knight.

The products will launch in Latin America during the fourth quarter of this year.

"We are pleased to announce the deal with Panini Spa because we feel their high quality and innovative products will add immeasurably to the Kamen Rider franchise and will help grow the brand throughout all of Latin America," said Takeshi Okajima, director of licensing at Adness.

The series has been airing on TheCW4Kids Saturday morning block in the US and has also successfully launched on TV Globo in Brazil and Televisa in Mexico. It will also be broadcast on terrestrial channels in Argentina, Chile, Colombia, Venezuela, Ecuador, Central America and Caribbean Islands in 2009 to 2010.