AEG will handle manufacturing, selling, promoting, and distributing licensed products for RWC Sevens.
Rugby International Marketing, LLC, and Rugby World Cup Sevens 2018 Limited has announced that AEG has been appointed the official worldwide merchandise licensee for the upcoming Rugby World Cup Sevens championship event at San Francisco’s AT&T Park on July 20-22, 2018.
The 2018 Rugby World Cup Sevens marks the first time the event has been held in the USA, which prompted the move to expand the Rugby brand to an international audience. This initiative will kick off with the appointment of AEG, who have supported some of the world’s most popular sports franchises, leagues and special events with retail, e-commerce, warehousing, buying and selling, and product development experience
"AEG's expertise in selling and marketing sports product is unparalleled, and the experience and awareness it will bring to our great game and this magnificent event in the Bay Area will surely make the Rugby World Cup Sevens an unforgettable event," USA Rugby chief executive officer Dan Payne said.
"The logo, featuring the unmistakable Golden Gate Bridge, will be worn proudly by Americans and visitors alike on new, unique apparel provided by AEG."