AGP strengthens Strawberry Shortcake in France

Samantha Loveday

By Samantha Loveday

October 12th 2011 at 10:39AM
AGP strengthens Strawberry Shortcake in France

Plastorex, Leomil and Hemma Editions all renew deals.

American Greetings Properties and CPLG France have renewed deals with three key licensees in the territory for Strawberry Shortcake.

Plastorex, Leomil NV and Hemma Editions SA have all had their agreements extended.

Hemma Editions will be creating colouring and activity books, notebooks, sticker books and accessories; Leomil will provide athletic shoes, boots, sandals and slippers for infants, toddlers and juniors; and Plastorex will focus on Strawberry Shortcake Baby with bibs, bowls, cutlery, utensils, infant baths, plates and tumblers.

"We are very happy to be extending our relationship with Plastorex, Leomil and Hemma Editions," said Carla Silva, VP, global licensing at AGP. "France continues to be a major focus for Strawberry Shortcake and we are proud to provide her fans with more exciting new products through these great licensees."