Akid Brand debuts Despicable Me 3 capsule collection

Jack Ridsdale

By Jack Ridsdale

July 14th 2017 at 9:42AM
Akid Brand debuts Despicable Me 3 capsule collection

The children's shoe brand held a star-studded launch party for the exclusive collection in LA earlier this week.

Children's shoe brand Akid has launched a line of footwear inspired by the hit animated sequel Despicable Me 3 in collaboration with Universal Brand Development.

Akid, whose celebrity fanbase includes the children of Kim Kardashian West and Kourtney Kardashian, Charlize Theron, Jaime King, Beyonce, and many more, debuted seven styles of shoes featuring the ever-popular Minions and other themes from the movie, which hit theatres on June 30, 2017.  

The collection features a black, white and yellow colour theme and includes a range of unique elements, from LED leather boots, to glow-in-the-dark premium cotton canvas slip-ons, to Akid's kid’s signature slide with faux fur footbed. 

The launch event was attended by such stars as Johnny Knoxville, P Reign, Jon Buscemi, TyLynn Nguyen, Cynthia Mittweg and many more.

“As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” said Akid Brand co-founder Ashleigh Dempster. “It’s one of our favourite family movies so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The entire
collection subtly plays off elements of the movie while staying true to the AKID aesthetic for which we’ve become known.”