AohK! adds second property to portfolio

Samantha Loveday

By Samantha Loveday

September 27th 2010 at 10:22AM
AohK! adds second property to portfolio

New agency to represent Hanazuki brand from Dutch design studio, The Hanazuki Company.

Andrew Kerr has signed up to represent the new brand from Amsterdam-based design studio, The Hanazuki Company.

Hanazuki will be showcased to potential partners at Brand Licensing Europe this week, followed by Mipcom in Cannes. Aoh!K Commercial will be generating and managing all commercial activity related to the brand globally - from licensing through to television production.

"I am incredibly excited to be working on Hanazuki - a brand remarkably rich in commercial potential," said Kerr. "The brand is aimed at seven to ten year-old girls and is a refreshing change from the usual type of content placed in front of this audience. It's sweet, sassy and subversive - an ideal blend of action and attitude for the pre-teen girl audience."

Hanneke Metselaar, co-founder of The Hanazuki Company, added: "It is so exciting to have found a commercial partner who understands Hanazuki and its potential, and who will help us grow the brand into what we always envisioned it might be."

The deal follows on from Aoh!K's appointment by Twofour54 to represent pre-school property Driver Dan's Story Train.