APPAREL MONTH: Aykroyds has the X Factor

Samantha Loveday

By Samantha Loveday

February 26th 2010 at 10:10AM
APPAREL MONTH: Aykroyds has the X Factor

Licensee and Fremantle continue to work on girls and ladies nightwear for the hit show.

Series six of The X Factor was the most watched series so far - averaging an audience of 11.8 million, up almost two million on the previous year. The final was wateched by a peak audience of 19.1 million - 62 per cent of the TV audience.

The consumer products programme is still going strong, too, particularly in the apparel category.

Aykroyds and TDP Licensing continue to work with FME on The X Factor branded girls and ladies nightwear. The products are available from stores including Bhs, Marks & Spencer, Next and Tesco.

Other licences include stationery, confectionery, books, Top Trumps playing cards, insulated lunch bags, electronic musical toys and a karaoke vending machine.