APPAREL MONTH: Big & Small welcomes new lines

Samantha Loveday

By Samantha Loveday

February 16th 2010 at 10:31AM
APPAREL MONTH: Big & Small welcomes new lines

Growth for Kindle show coming from deals with Fashion UK, Cooneen and Misirli.

Kindle Entertainment and Start Licensing are continuing to build the merchandise programme for pre-school hit Big & Small, with a key focus being expansion in the apparel category.

A three-year deal has been secured with Fashion UK for apparel and outerwear including t-shirts and hooded sweatshirts. Fashion UK is currently designing a variety of tees, aimed at both boys and girls and featuring the main characters from the show.

It is in discussions with a number of major retailers, with the products due to launch in-store for late 2010.

Kindle has also signed a multi-year deal with C&M Licensing, a joint venture between Cooneen and Misirli, to produce Big & Small nightwear and underwear for boys and girls.

The ranges are currently in early development and are due to hit UK retail in the autumn.