APPAREL MONTH: New Everything's Rosie ranges due

By Dominic Sacco

February 27th 2013 at 9:52AM
APPAREL MONTH: New Everything's Rosie ranges due

Spring/summer lines set to launch in Tesco, Asda and more.

New Everything's Rosie apparel lines will hit arrive in stores this spring/summer.

TDP Textiles and Aykroyds and Blues are expanding their ranges based on the pre-school brand. 

Since the launch of Rosie apparel lines in 2012, TDP, Aykroyds and Blues have secured listings at major retailers such as Asda, Debenhams, BHS, Tesco, Sainsbury’s, Mothercare and Marks and Spencer.  

The apparel based on the brand - which targets pre-school girls aged three to seven - features artwork from the CBeebies animated series.

Tesco will stock pyjamas for girls developed by licence partner Aykroyds, in store from April 2013.  Blues has created a girls T-shirt and TDP has produced a five-pack of girls briefs, for a spring summer launch.

Rosie will also feature in an exclusive pyjama design by Aykroyds for Asda, in store from June 2013.

Kirstie Brandon, Licensing Manager at V&S Entertainment, commented: “As Rosie’s fanbase grows, licensees are responding with some beautiful new product lines so pre-schoolers can continue to enjoy the characters beyond the series.  

"Apparel is an exciting part of this development. With these new Spring Summer lines set to take pride of place in Tesco and Asda - demonstrating major retailer confidence in the Rosie brand – we look forward to expanding our apparel range and working together with our strong licence partners.”

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