Argus Spol joins 4sight's Chicaloca push

Samantha Loveday

By Samantha Loveday

July 11th 2011 at 10:36AM
Argus Spol joins 4sight's Chicaloca push

Slovakian licensee to launch new range of merchandise from summer 2012.

The Czech and Slovakian markets are set to welcome a raft of Chicaloca merchandise from next summer, after Argus Spol became the latest licensee to sign up for the fashion property.

The firm is a market leader in the greetings, gifts and back to school sectors.

Argus' new range will include greeting cards, postcards, gift bags and boxes, wrapping paper, notepads, albums, diaries, exercise books, folders, archive books, clipboards, wallets, mobile carrier bags, school rucksacks and slip and book covers.

"Argus Spol is tapping into the popularity of Chicaloca with this new agreement - the wide variety of items being produced reflects the huge versatility of the property and I'm sure the merchandise will fly off the shelves when it launches next year," said Sandra Vauthier-Cellier, MD of 4sight Licensing Solutions.

"This adds to a strong presence for a brand that we now represent in the whole of Europe."