Atari serves up Jamie Oliver deal

Samantha Loveday

By Samantha Loveday

July 17th 2008 at 9:57AM
Atari serves up Jamie Oliver deal

Title featuring celebrity chef to hit Nintendo's DS handheld in October.

Celebrity chef Jamie Oliver is to appear in his very own video game after signing a new deal with Atari.

What's Cooking with Jamie Oliver will roll out on the Nintendo DS handheld in time for Christmas. The game walks players through virtual and real-life cooking situations, from shopping to chopping says the press release, dressing the dish to serving up meals.

An interactive cookbook includes 100 original Jamie Oliver recipes, while a shopping list automatically saves ingredients from chosen recipes (either Jamie's or the player's own creations) and organises them by food type.

A creative mode encourages players to use hundreds of handpicked ingredients to create their own dishes. Up to 100 of the player's own recipes can be saved onto the Nintendo DS.

"What's Cooking with Jamie Oliver will be the most complete cooking game and it's great to have Jamie Oliver on board with his wholesome recipes and passion for life," said Cyril Voiron, VP of brand management, worldwide publishing at Atari. "It appeals to players of all ages within the family, be it the everyday adult cook or the budding child chef, which is a perfect fit with Nintendo's phenomenal DS audience."

Jamie Oliver added: "I really want to get as many people as I can cooking simple, tasty food, so I'm really excited about bringing a book's worth of my recipes to a game for the first time."