Atlantyca signs Sodico for Geronimo Stilton beauty range

Robert Hutchins

By Robert Hutchins

October 29th 2013 at 10:41AM
Atlantyca signs Sodico for Geronimo Stilton  beauty range

Range of personal care products based on the mouse journalist will hit stores across Europe this year

Atlantyca Entertainment and Italian beauty products manufacturer, Sodico have partnered to produce a range of children's Geronimo Stilton beauty products.

The first products to be launched throughout Europe will include gels, shampoos, body cream, hair gels and soaps, toothpaste and toothbrushes, each based on the popular book and animated series.

November will see the launch of Sodico's Geronimo Stilton Kingdom of Fantasy special scented perfume across Italy. The new fragrance follows the release of Atlantyca's latest Kingdom of Fantasy title, Grande Ritorno nel regno della Fantasia.

A roll out of further products is expected throughout the new year.

Launched in 2000 by Italian publisher Edizioni Piemme through a series of children's books, Geronimo Stilton is a famous mouse journalist who travels the world chasing stories.