AUSTRALIA: Price is Right goes live

Samantha Loveday

By Samantha Loveday

February 17th 2009 at 10:08AM
AUSTRALIA: Price is Right goes live

FremantleMedia ties deal with Crown Casino for first ever live production of game show.

FremantleMedia Enterprises is to launch the first ever live production of The Price is Right in Australia.

FME has licensed the brand to Crown Casino, one of the leading entertainment complexes in the region, which will be producing the show in conjunction with FremantleMedia Australia.

The Price is Right is the longest running game show in TV history and the live production at Crown Casino follows on from other successful FME live events including The Price is Right Live at Bally Casino in Las Vegas, Grand Designs Live in the UK and the recently opened American Idol Experience at Disney's Hollywood Studios theme park in Florida.

"Launching a live production of The Price is Right was a natural next step," said Ben Liebmann, VP of licensing, Australia/New Zealand. "It's not only a hugely popular programme but the brand itself is iconic and we're really excited to be working with Crown Casino to give fans in Australia a brand new Price is Right experience."

The live show will include former announcer Shawn Cosgrove and programme producer Michael Pope, with several pricing games and other elements from the TV show being replicated including Cliffhanger and Hole in One.