AUSTRALIA: Smiling Bear makes its debut

Samantha Loveday

By Samantha Loveday

February 8th 2012 at 10:10AM
AUSTRALIA: Smiling Bear makes its debut

New character brand already has deals with Moonpig, Zazzle and the Australian Koala Foundation.

A new character brand based on the 'feel good' Australian lifestyle and the message of 'Smile More' has launched.

Smiling Bear already has three strategic partnerships in place with Moonpig, Zazzle and the Australian Koala Foundation. It is primarily aimed at junior through to teen girls.

Personalised greetings cards and mugs are available on Moonpig Australia, UK and US sites. Smiling Bear is the first brand to be licensed directly by Moonpig Australia.

Meanwhile, a wide range of products are available through the Smiling Bear online store including t-shirts, bags, accessories, stickers, mugs, cards and iPhone cases.

Smiling Bear has also created a fashion forward range of co-branded Smiling Bear and Australian Koala Foundation designs. 100 per cent profit from the online sales of the co-branded merchandise, plus a further one per cent of all Smiling Bear company profits will go to the Foundation.

Further licensing opportunities exist across a wide range of product categories including apparel, sleepwear, accessories, gift, greetings cards, posters/canvases and publishing.