Nancy Twynam, has been promoted to the role, reporting to Andrew Moultrie.
Nancy Twynam, formerly head of marketing, Consumer Products and Publishing for the UK region of BBC Worldwide, has been promoted to marketing director across all BBC Worldwide UK.
Nancy will manage the brands and marketing strategy for BBC Worldwide's TV sales, consumer products publishing and live events businesses.
She will report to Andrew Moultrie, UK director of consumer products, Publishing and Web Properties.
“Nancy came into the Consumer Products team two years ago and has transformed the way we market products and services in the UK," commented Moultrie.
"Under Nancy’s pupilage the marketing team has truly blossomed with productivity increasing, creativity growing and BBC Worldwide’s influence spreading.”