Beanstalk adds Talking Friends

By Lewis Tyler

June 29th 2011 at 12:05PM
Beanstalk adds Talking Friends

The agent will develop a global licensing program for the Outfit7?s popular app brand.

Talking Friends includes the likes of Talking Tom Cat, Talking Ben the Tog and Talking Gina the Giraffe. 

Available on iPhone and Android, the series boasts over 135 million worldwide downloads and ten million daily users. 

Beanstalk will develop a program across ‘multiple categories’ with products unique to each character. Select products will ‘incorporate developmental elements of the characters such as speech, music, co-ordination, reading, writing and sensory interactions.’ 

Michael Stone, CEO of Beanstalk, said the deal was "representative of an important emerging trend in the world of entertainment."

He added: "Expanding the Talking Friends franchise into the real world through creative and innovative licensing and brand extension programmes is truly an exciting prospect for Beanstalk.

"Apps have become such a mainstream part of our lives now that they occupy the same kind of loyalty and affinity as movies, television programmes and other entertainment properties."

Andrej Nabergoj, CEO of Outfit7, said: "Consumer products, both digital and physical, are a key part of our long-term strategy to expand the franchise across various platforms and categories."

“We chose to work with Beanstalk because they have a history of innovation and the pioneering spirit we seek in all of our partners.”