Cartoon Network has secured year-long sponsorship of the reigning Pickup Truck champion Steve Dance?s vehicle.The truck will be emblazoned with imagery from the firm’s hit animation series Ben 10, and had its debut yesterday (March 24th) at Brands Hatch in the first of 22 races throughout the year.
“We are delighted to be sponsoring Steve Dance in the Pickup Truck championship,” said Graham Saltmarsh, licensing director at Cartoon Network Enterprises. “The fast, exciting racing makes this particular motor sport hugely entertaining both for adults and young people. We are really looking forward to the season ahead and wish Steve and his team the very best for 2008.”
Dance added: “I’m very excited to be running in the colours of Cartoon Network. It’s always been family friendly and this partnership with Cartoon Network and Ben 10 will definitely appeal to everyone with young families who come along and watch our racing.”